Company: Fitness E-Commerce Brand
About Us
We’re a fast-growing fitness e-commerce company built by lifters, for lifters. Our mission is to create performance-grade gear trusted by CrossFit athletes, Olympic lifters, powerlifters, and everyday gym warriors. From injury recovery to heavy training, our products are designed to perform under pressure — no gimmicks, no fluff.
About the Role
We’re looking for a Social Media Marketing Manager who’s obsessed with community, storytelling, and making noise in all the right ways. You’ll be the voice of the brand across our social channels — crafting content that connects, building a tribe of lifters and fighters, and turning scrolls into conversions.
This is a full-time role — remote or local. You’ll work with a small, driven team that lives and breathes the grind. No corporate red tape. Just results.
You must be available to engage during U.S. time zones — especially EST, CST, and PST. This is non-negotiable. Our audience is most active in the early mornings, mid-day breaks, and late-night training windows. We need someone who can show up and respond when it matters most.
What You’ll Do
- Develop and own our social media strategy across Instagram, Facebook, TikTok, YouTube Shorts, and more
- Create bold, raw, and real content that resonates with our fitness community
- Manage a consistent posting calendar focused on growth, product education, and culture
- Collaborate with the creative team (photography, video, graphic design) to execute impactful campaigns
- Engage daily with followers, customers, and ambassadors — build loyalty through real relationships
- Monitor and report key KPIs: growth, reach, engagement, conversions
- Stay ahead of trends in lifting culture, meme culture, and short-form content
- Ensure daily responsiveness during peak U.S. engagement times
What We’re Looking For
- Proven experience in social media marketing, especially Instagram, TikTok, and Facebook
- Strong grasp of SMO, content algorithms, and platform best practices
- Killer writing chops — captions that punch, provoke, and convert
- Skilled in content planning, brand voice, and community engagement
- Proficient in tools like Canva, Later, Meta Business Suite, etc.
- Must be available to cover U.S. time zones (EST, CST, PST)
- Passion for fitness, strength sports, or wellness — you need to get our people
- A team player who thrives in a fast-paced, no-BS environment
Bonus Points If You:
- Have experience working with fitness or e-commerce brands
- Can shoot/edit mobile-first videos or reels
- Have worked with or built ambassador/influencer programs
Why Join Us?
You’ll work alongside a tight-knit, hungry team building something that lasts. We move fast. We test. We adapt. And we never forget who we’re here for — the grinders, lifters, fighters, and underdogs. If that sounds like you, you’ll fit right in.
How to Apply
To apply, please visit the form below and submit your information. Once we receive your application, we’ll reach out if there is interest.
